Introduction
J: I
am Jessica and my main production roles are Editor, Casting Director and
Photographer
E: I
am Elizabeth and my main production roles are Mise-en-scene Director, Set
Designer and Shot List Designer
M: I
am Mia and my main production roles are Cinematographer, Lighting Director and
Director. And together we are…
All:
JEM PRODUCTIONS!
M: Our
aim is to create a memorable and original music video to brand a new artist:
Andrea Storm Kaden. Her debut single is called ‘Ink Settles In’ and we will
play the beginning of it for you now:
(Song plays)
E: We think that the song is about a breakup and heartbreak, but we do not want to show this in a conventional way. Instead, using the lyrics ‘As the ink settles in’ we are going to create a video in the amplification category.
We are
going to show a number of montage shots that represent the lyrics, by using a
lot of paint (which is similar to ink). We shall have love items (picture of love items) and slowly cover
them in paint, like the ink is settling in.
As for
the performance we are going to have our actress mime the song in a date-like
setting. Then as the song goes on she becomes more angry so we will have the
actress begin to mess up the set and have paint thrown at her- the ink setting
in!
Target Audience
M: The
song is about the heartbreak of a young woman therefore we will ensure that it
will be appealing to young women. People tend to relate to those who have
things like gender and age in common with them. In addition, people can
empathise with others that have experienced similar things. Therefore people
who have felt angry from heartbreak could feel that this song speaks to them,
so we have ensured that through our research we find out what conventions
appeal to these people.
(Talks through a
picture of the 'typical target audience member')
Image
J: The
image we have decided we want the actress that will be in our music promo will
have a look that would represent the genre of the song, and also the
stereotypical theme we have. Beth has dressed up today on how the actress will
look. Her hair is in a ‘messy bun’ this is what we thought is what a girl would
do when she is upset and doesn’t want to make an effort in her appearance. The
actress will also wear a white dress, this is to represent that she has a sense
of purity about her; we also decided that we would choose white because
anything that could go onto it or damage the colouring or the dress will show
up easily. Like her emotions that are showing through the video.
Digipak
(Gives out sketch
of digipak)
M: Here are a couple of sketches of digipaks we have come up with. We have looked at digipaks of the genre indie pop and used similar conventions, for example the layout of the track names on the back, the consistent style and a theme that links to one of the more well-known songs on the album.
J: For our magazine advert we have decided that
we are going to use the splashes of colour because of the idea we have for our
music video where we are going to have a lot of different coloured paint also.
On the advert we are going to have snips of quotes and opinions of the album
from different companies. We are also going to have a small list of featuring
songs that they can find on the album and mainly the album title.
E: We
really believe that our artist could go global. She is already poplar in
Australia, as this is where she is from and we have no dough that she will be
in the UK. We think that teenage girls all around the world will find Andrea
relatable, as everyone does experience heartbreak at some point during their
life. Though social media she can build
a good reputation for herself and build an even bigger audience. As there is
always heartbreak, there will always being an audience for Andrea. Thank you
very much for listening.
The End
Below is the Moovly that we used to enhance our presentation:
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