Early Edit of Promo Video

 

 

This is a very early draft of our music promo, which only lasts for half of the song. We plan to create the complete video on final cut, but we thought that for now we could create a rough cut on iMovie and get some feedback on it. We did this by conducting a poll and asking people to send their opinions and ideas through it. Below is the response from the poll:

 



 

 

 

On the whole I think that the responses were very positive for the early cut. It was good to hear the people thought it 'looks nice','professional'  and 'cool'. Someone also mentioned that Beth's performance really worked, so it was very positive feedback that people think we picked the correct person after the audition process. The fact that someone described the video as professional means that we must have used conventions quite successfully and our editing techniques are working well. It also gives us this idea that the style of the video is professional looking, as in the mise-en-scene, camerawork, performance etc.

 

Someone commented by saying that we should use more colours. We do have a consistent colour- which in a way is good because it strengthens the synergy between our video, magazine advert and digipak- but could be negative as well because it may get boring. Fortunately, the use of paint in our video is the main USP and we have footage of various objects (and the performer) being covered in bright colours of paint. This will bring more colours to the screen and make sure it does not become unchanging.

 

Another piece of feedback was that we could use different locations. This is similar to the previous comment, because we do have a consistent house style, but we have taken more footage to allow us to vary the video as it goes on. We also filmed the singer lying on the ground on top of lots of different materials which will make the video less monotonous. We have considered using more locations, however we would have to ensure that it is relevant to the tone of the song and it is not strange that we are jumping to a brand new location.     

 

People mentioned the video being more exciting, quick and having more cuts. We agree with this, and feel we could aid it by changing the lengths of shots, rather than cutting to the beat so solidly. We plan to have two stop motion sections: one of cracks growing down the performer's arms and another of the dress ripping open down the back. We also feel that once we have completed a full rough cut, it will then be easier to go back and make things more interesting.