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Sunday, 21 September 2014

Our chosen artist

The name of the artist that we have chosen to create a promotional music video for is Andrea Storm Kaden. The song we have chosen is called 'Ink Settles In', and we found it on the website 'Unsigned.com'.

Biography of Andrea Storm Kaden



·        Andrea lives in Australia and auditioned for the Australia version of the x-factor (only made it to the boot camp)

·        Andrea is inspired by Paramore and Flyleaf

·        Andrea music genre is pop, indie and acoustic

·        Andrea has a YouTube channel in which she does covers and her own songs. It has over 1,000,000 views on her channel.
·        She is unsigned but is hoping that she will be discovered through her YouTube channel.  


Musical Genre

On unsigned.com Andrea's music is described as pop, indie, acoustic. The song features only vocals, acoustic guitar and a bass guitar. The song begins with quite gentle dynamics as her voice starts softly and so do the instruments. As the song continues the three elements of the song become louder and more aggressive and she gives across the anger in the lyrics and the meaning of the song. The song has a tempo of 120BPM, and follows the classic structure of chorus, verse, chorus, verse, chorus, bridge, chorus, etc. Andrea's voice is very clear sounding and mostly high-pitched.       

Branding in Media

From looking at the images posted on her account on Unsigned, it seems that Andrea represents herself as popular artist, with her long blonde hair and by the style of her make-up. The promotional pictures of her have bright pinks and other colours which show her to be a pop singer, probably mostly appealing to girls. This is also because her songs tend to be romance/heartbreak themed, which is a typical choice for female teens. 



Below is a link to our chosen song. It is Andrea's unsigned page where you can select her song to listen to:

Ink Settles In

1 comment:

  1. Well done Mia - your R&P is already of an excellent standard so far - obviously ensure that you maintain this standard as you develop your ideas.

    You show an excellent undertstanding of the conventions of a promo and have integrated histrorical and theoretcial aspects effectively.

    You still need a post to show how you have analysed your lyrics for meaning / ideas for treatments - ensure that this is detailed and shows your initial ideas.

    Now focus on looking at the genre conventions for a promo from a bad of a similar genre to your chosen band - how do bands of this genre use / develop / subvert conventions? What are the typical elements present in terms of camerawork / editing / mise-en-scene / narrative / performance / intertextuality?

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