The Concept
The concept for our music video is based around the song lyric 'As the ink settles in'. We are planning to uses a lot of paint (as this is similar to ink) though out the video to represent this. We believe that song is about someone breaking the artist heart and we want to get this message across. But instead of doing a typical narrative story of girl and boy get together and then break up, we are going to create something original and unique by showing a number of different montage shots that fuse the paint and the break up together. We are going to do this by dripping paint on to various love items (for example the rose) to represent the gradual break down of romance.
Another lyric line we are going to uses in our video is 'Burn forever, like gasoline and grass'. For this we want to set fire to some love items, as it represents the angry and hurt that the artist is going though. We also really want to push our media skills to the limit so using the lyric ' piercing in my spine' we are going to create a stop motion part with where the dress of our performer starts to rip open and reveal paint dripping down.
As for the performance we are going to have our actress mime the song in a date like setting (most likely to be a dinner date). Then as the song goes on she get more angry, so we are going to show this by having our actress start knocking smashing the set while having paint thrown at- the ink is settling in!
Unique Selling point
The unique selling point of our music video is that
is not a stereotypical pop music video. It does not have a typical narrative of
a boy meets girl and they break up, which most of break up songs consist of.
Instead we are combining a popular video with an abstracted video. In which we
be showing our audience different symbolism that represent the song. By doing
this it makes the audience think about our music video in more detail. This hopefully
will make our video standout as the audience are more likely to remember
something that makes them think a little bit more.
Also the other unique selling point about our music
video is that the artist loses control towards the end of the video. This
usually isn’t done in a popular video, especially with female artist as they
are meant to be seen as ‘perfect’ and not a normal person. By having our artist
losing control towards the end of the video and looking unattractive makes use
break stereotypes and shows our audience that even a music artist aren’t
perfect.
Target
Audience
After
looking into the meaning of the song by analysing the lyrics and listening to
it repeatedly, we feel we have a clear idea of its meaning. We realise that the
theme of the song is the heartbreak of a young woman (the woman being the singer
of the song). It has a lot of emotion in it that builds throughout the song, as
the singing becomes much more passionate and dynamic as it reaches the last
three choruses. The fact that the song is sung by a younger woman means that a
teenage girl audience would naturally sympathise with her message. People can
relate to a performer when they have age and gender in common with them. In
addition, the song will relate to those that have experienced a problem like
this. There is likely to be a huge number of teenage girls that have
experienced heartbreak, and it is important that we cater to them by making a
video that portrays the emotion realistically but creatively. Furthermore, the
teenage girl target market is a large consumer of pop music. This reinforces
the idea that we should aim the video for them because they would know what
genre appeals to them, and they would look for more of this category. If we use
some conventions of an indie pop video then they will be able to identify it as
that genre, but if we subvert other conventions then it will stay interesting
and original to them.
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