A music promo is a video created in order to promote an artist, song or album. It is a short film that uses both the song and images to create a memorable clip. Many famous past music promos include Queen's 'Bohemian Rhapsody', a number of Fatboy Slim videos, Daft Punk's 'Around the World', and Peter Gabriel's 'Sledgehammer'. 
The purpose of a music video is to be memorable so that it will stay in people's minds and they will be more likely to buy the song. It also gives more meaning to a song, for example giving it a story or narrative or a deeper meaning. Many music videos are funny as well, and this makes people want to watch them more and again will be likely to buy the song. An example of a popular comedic music promo would be Queen's 'I Want To Break Free' I which each member of the band is dressed up as a woman. 
Music videos can be viewed on music channels such as MTV (which have branched off into many more channels that specialise in certain genres), 4Music and Viva. They can also be seen on websites like YouTube and Vimeo. Some new music videos by very famous artists (for example Michael Jackson's 'Thriller') were premiered on television late at night.
With the constant developments and advances in technology, music videos are viewed more often on smart phones and tablets. Similarly people use social networking much more meaning that people can share the videos and get more people to see them. Many artists have Twitter or Facebook pages now so they can release the videos onto them and the fans can watch them straight away. However, both of these advances in technology have meant that the music channels are suffering as less people watch videos through this method.
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